PR is a respected and powerful communications tool that must not be underestimated. Exposure gained in the right outlets – be it in print, on air or online – is a great endorsement for your offering and adds kudos to your business and reputation. In addition, online coverage can be a real bonus from an SEO and social media point of view, enhancing search engine visibility and providing material for sharing on social media channels.
PR services encompass a multitude of activities, including:
- Strategy development/creative campaigns
- Media and blogger relations
- Press releases – which could be on company news including appointments, project wins or research/survey results
- Thought leadership articles/ topical features
- Synopses for media pitching/client quotes for inclusion in scheduled articles
- Event management and trade show support
- Awards and speaking opportunities
It is an increasing expectation of businesses to have a presence on social media channels, but the resource needed for the set-up, management, monitoring and posting on these channels can be sizeable. Some businesses realise this part-way in and either neglect or close their business profiles, whilst some might spend a huge amount of time posting but not reaching their audience or having the desired affect.
From an initial audit either of an existing social media profile or to ascertain the best channels for your business, through to content creation and community management, Target can help you effectively engage with your audience through the appropriate social media platforms to ensure you’re getting the most from your resource. We will ensure that your messages and approach are aligned with all other marketing activities rather than treating it as a disparate element.
Blogging and Content Marketing
Whilst Google is constantly evolving its search algorithms to improve user experience, there are a few fundamentals that seem to always remain. One of these is the importance of backlinks, which are still having a significant effect on search engine results pages and are an extremely important Google ranking factor. Target can develop topically relevant articles that can be used either as blog posts on your website to provide continual fresh content (and help position you as an industry thought leader) or for placement on other relevant websites to generate backlinks to your site.
Target will identify relevant and authoritative sites for your content and pitch it for publication, negotiating those crucial backlinks.
Target can also help in the generation of other forms of content such as infographics, images or video.
You know your offering inside out – but getting it down on paper is not always easy. At Target we offer copywriting for all corporate literature from websites, brochures, leaflets and newsletters to advertorials. We can help you convey your key messages in the most attention-grabbing way, ensuring the right messages hit first time, because you don’t get a second chance to make a first impression.
We often encounter clients who either don’t already have a website, want a website refresh/redesign or would like to move to system on which they can make simple changes or additions as and when they choose. Target works in association with tried and trusted partners to offer WordPress website design that is clean, professional and easy to use – and even comes with a handy guide to ongoing management, explaining how to create, delete or amend pages with ease.
If it’s not a full website but copy, images or icons you need to give your website a new look, we can do that too.